I can see how "lugar" might be used to signify: taking "place" (tener lugar) but surely the intent is that the occasion will "occur" rather than being placed somewhere? Would not "ocurrir" be a better verb? Esto ocurrirá entre . . . and why "esta" instead of "esto" or even "este"? It is an "evento", no?
And "habrá lugar para nuevos creadores"? It's as though "lugar" is being used as an easy substitute for better word choices.
What is IFEMA?
I believe that "escaparate" is like a "vitrina" which is an object, whereas the event, as a "highlight", might be considered to be "el último en moda" or "gran destacado de la moda española".
I feel as though I'm missing the point somehow. Nevertheless, it's a thought-provoking article for vocabulary.